For Liz, research is at its core about truth-telling. That includes providing clients with honest answers to research questions — even if those answers aren’t always the easiest to hear. At the same time, she strives to deliver insight that clients can grasp and use to make progress toward their business goals.
Liz’s love of tell-it-like-it-is research started in graduate school, while earning her master’s degree in sociology. While a grad student, Liz was trained in the scientific process, including both qualitative and quantitative research methods, which embraces the exploration of observations in the quest to answer questions. She honed both her analytical skills and insight into human nature working on grant-funded academic research projects investigating therapies for depression. This experience taught her the value of paying attention to details, as well as being objective and aware of any potential bias.
Liz took these lessons with her as she moved from the academic to the business research realm. As Thinkpiece’s analyst, Liz takes the lead on writing the final reports delivered to the client. That includes making sure every step of the research project puts the team on the right path to create a usable report. To that end, Liz works alongside the moderators while developing and designing the research plan, recruiting respondents, and collecting the data. She’s an integral part of the team, and helps keep us all honest.
Fun fact: Liz is a die-hard Duke basketball supporter, so don’t be surprised if you find blue face paint in her desk drawer.
“Measure twice — or three times — and cut once.” — Liz’s favorite quote