Expertise-First Research

for tech, healthcare and finance.
Our qualitative researchers aren't just researchers—they're software engineers, clinicians, and ad execs.
We know your industry, ask nuanced questions, and focus on practical answers—not just data.
Your research shows you precisely what's working, what's not, and how to fix it—on time and on budget.
Expertise
Matters.
Who we help
  • Complex, Regulated Industries
  • B2B Enterprises
  • Innovation and Brand Teams
  • Executives
Problems we solve
  • Industry-Specific Insights
    Research from industry natives who know the nuance.
  • Translating Jargon
    Fluent in tech, customer, and stakeholder language.
  • Stakeholder Buy-In
    Research aligning teams from product to boardroom.
  • Efficiency
    We’re from your industry—no ramp-up, just results.
Qualitatively
Curious.
We don't try to be everything to everyone. We stick to what we know best—Qualitative Research for tech, healthcare, and finance. With our focus, our clients get the right insights, exactly when they need them.

Technology

We Speak
Engineer.

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Healthcare

We Got Our Start
in Scrubs.

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Finance

We’ve Been Fintech Geeks
Since Way Back When.

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Brands Built on Research.

Our research team includes a seasoned branding specialist who brings decades of experiences in building successful brands and campaigns.
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Dig In.

Thinkpieces

Embracing Expertise: How Finding Your Lane Leads to Better Research Insights

Well, it’s happened. The era of Big Data has become the era of Bad Data. For market researchers and their clients, the growing prevalence of bad data is bad news — and can lead to bad business decision-making. According to Greenbook’s 2024 GRIT findings, 44% of market research buyers were highly skeptical about the quality […]

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5 Is the Magic Number: The Power of Asking “Why” Five Times in Qualitative Research

Asking “why” may seem like a simple thing. But for a qualitative researcher, that little word “why” can be hugely transformative. At Thinkpiece, we believe that revealing the why behind the what leads to the truly game-changing insight. We’ll take it a step further: how often you ask why is almost as important as asking […]

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Lessons from Kodak’s Failure: How Qualitative Research Companies Can and Should Welcome AI

Long before I became a qual researcher, I was an ad guy. In my 20s and 30s, I was part of the agency of record for what was then the dominant name in photography, Kodak. In that role, I helped the company build its film brand, specifically with professional photographers and photo-enthusiasts. I also had […]

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Case Studies

Differentiation Delivered

Finding a differentiating message to drive market share.

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Confronting Change

Knowing which way to pivot in a rapidly changing landscape.

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Cloud Choices

Digging into the decision process for selecting a cloud provider.

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Our Clients Make
the World Better.

We’re Delighted
to Help Them.