In the battle to break through the noise and reach customers, businesses are seeking ways to set themselves apart from the competition. Customer experience, or CX as those in know call it, has become a key focus in that quest. In a recent survey of over 1,200 business professionals, CX took first place among their […]
In recent years, something has felt…off in the world of market research. Clients canceling studies left and right, or opting to keep them in house. Research departments going silent. Budgets shifting to other priorities. And AI has everyone in our industry shaken, stirred, and spinning in circles. At first glance, all this uncertainty and pull […]
It’s an interesting moment in our industry, and market researchers seem to agree that we’re at a crossroads. Down one path, we see a potential (and, frankly, dystopian) future where artificial intelligence (AI) does all the work — from developing screeners and discussion guides to moderating and even simulating respondents to generating the reports — […]