Expertise Matters.
We help tech and healthcare companies with our unique "Expertise-First Research," where your studies are run by industry pros—like software engineers and nurses—who are also expert researchers.
Your insights come from a deep understanding of your field, its nuances, and knowing the right questions to ask.
No more superficial reports—just credible, trustworthy results that power the decisions that matter.
Our researchers come from the industries we serve. As former clinicians, technologists, and financial services professionals, we’re comfortable talking with highly specialized audiences about highly complex subjects.
We help you leverage research to solve your most vexing business questions and confidently move forward.
See our capabilities.
The Best Brands are Built on Research.
Dig In.
Thinkpieces
Lessons from Kodak’s Failure: How Qualitative Research Companies Can and Should Welcome AI
Long before I became a qual researcher, I was an ad guy. In my 20s and 30s, I was part of the agency of record for what was then the dominant name in photography, Kodak. In that role, I helped the company build its film brand, specifically with professional photographers and photo-enthusiasts. I also had […]
Quality Research Perspectives : Creating Reports that Rock.
In the final post of our Quality Research Perspectives series, we asked our intrepid analysts Kristen Balisi and Liz Ezell, our lead healthcare researcher Nancy Miller, and our Brand and Advertising guru Kip Brown to share their takes on what makes a great report. Kristen and Liz work closely with our moderators and lead researchers […]
Quality Research Perspectives : There Are Good Moderators. And Then There Are Great Moderators.
In the second installment of our Perspectives series on defining what defines quality research, we’re exploring attributes of a great (vs. simply good) moderator. For that insight, we turn to our very own moderators Bonnie Dibling (Lead Researcher), John Dibling (Technology/Finance Lead), and Kip Brown (Brand and Advertising Lead).
Our Clients Make
the World Better.
We’re Delighted
to Help Them.
