Technology
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Case Study
Cloud Choices
A leading technology company wanted to understand the decision-making process for enterprise organizations evaluating cloud providers for their critical infrastructure. More specifically, they wanted to understand who makes recommendations and decisions surrounding the move.Read More
Healthcare
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Blog
Inflation, Trauma, and the Importance of Asking the Right Questions
“Trauma” can easily be used to describe nearly every aspect of the COVID-19 pandemic. From the tragic loss of life and lingering health issues to significant shifts in social discourse, political systems, and the global economy, the world is traumatized.Read More -
Case Study
Patient Psychology
A global pharmaceutical company launched a novel product to manage a chronic pain condition, but prescription rates were lower than projected. The client had several hypotheses regarding prescription, with two leading theories emerging.Read More
Finance
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Case Study
Finding the path to sell a commoditized product
Commodity products are particularly difficult to make appealing. Examples are everywhere - there’s only so much you can do to differentiate a paper towel. And it’s even more difficult to turn a commoditized service or product into an appealing tool in the B2B world.Read More -
Case Study
Working Together in a True Partnership Allowed Us to Uncover and Articulate the Core Motivating Factors of an Agent and Broker Relationship
A leading property casualty and insurance company trusted our insight and experience to help them uncover what makes a lasting, positive agent and broker experience. Our industry experience allowed us to have deeper, more meaningful conversations and dialogue throughout the process, which in turn, created a trust-based partnership. Having that partnership allowed […]Read More -
Case Study
Knowing When to Pivot During the Course of an Interview Allowed our Financial Services Industry Veterans to Uncover Influential Target Audiences
Knowing the industry and being able to pivot and probe in real-time allowed us to make important changes during the research. We were able to more effectively test, inform and refine ideas conceived of in a conference room so they reflected the real-world of not only marketing and selling software products but […]Read More
General
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News
Thinkpiece Certified by the Women’s Business Enterprise National Council
Thinkpiece, a business specializing in B2B qualitative market research, is proud to announce national certification as a Women’s Business Enterprise by the Women’s Business Development Center - Midwest, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). -
Blog
What is SWIFT? A Primer for Non-Finance Folk
By Steven Mosshamer, Financial Services Lead, Thinkpiece Partners The Russian invasion of Ukraine has been met with sanctions from the West, including exclusion of select Russian banks from the SWIFT financial messaging system. But the concept of SWIFT is unfamiliar to most, and many more know it only at the highest level. As the news […] -
Blog
Inflation, Trauma, and the Importance of Asking the Right Questions
“Trauma” can easily be used to describe nearly every aspect of the COVID-19 pandemic. From the tragic loss of life and lingering health issues to significant shifts in social discourse, political systems, and the global economy, the world is traumatized.