Technology
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Case Study
Cloud Choices
A leading technology company wanted to understand the decision-making process for enterprise organizations evaluating cloud providers for their critical infrastructure. More specifically, they wanted to understand who makes recommendations and decisions surrounding the move.Read More
Healthcare
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Blog
Inflation, Trauma, and the Importance of Asking the Right Questions
“Trauma” can easily be used to describe nearly every aspect of the COVID-19 pandemic. From the tragic loss of life and lingering health issues to significant shifts in social discourse, political systems, and the global economy, the world is traumatized.Read More -
Case Study
Patient Psychology
A global pharmaceutical company launched a novel product to manage a chronic pain condition, but prescription rates were lower than projected. The client had several hypotheses regarding prescription, with two leading theories emerging.Read More
Finance
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Case Study
Finding the path to sell a commoditized product
Commodity products are particularly difficult to make appealing. Examples are everywhere - there’s only so much you can do to differentiate a paper towel. And it’s even more difficult to turn a commoditized service or product into an appealing tool in the B2B world.Read More -
Case Study
Working Together in a True Partnership Allowed Us to Uncover and Articulate the Core Motivating Factors of an Agent and Broker Relationship
A leading property casualty and insurance company trusted our insight and experience to help them uncover what makes a lasting, positive agent and broker experience. Our industry experience allowed us to have deeper, more meaningful conversations and dialogue throughout the process, which in turn, created a trust-based partnership. Having that partnership allowed […]Read More -
Case Study
Knowing When to Pivot During the Course of an Interview Allowed our Financial Services Industry Veterans to Uncover Influential Target Audiences
Knowing the industry and being able to pivot and probe in real-time allowed us to make important changes during the research. We were able to more effectively test, inform and refine ideas conceived of in a conference room so they reflected the real-world of not only marketing and selling software products but […]Read More
General
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Blog
Key Questions (and Answers) for Building Your Digital Presence
We’ve looked at how small to medium-sized businesses (SMBs) can go from being virtually invisible to very much seen in our last two blog posts. Now let’s zoom in on one key aspect of this strategy for un-invisibility: building a digital presence. We’re not just talking about having a website and a Facebook page, either. […] -
Blog
The SMB’s Unofficial Guide to Un-Invisibility
For small to medium-sized businesses (SMBs), getting seen in a crowded digital landscape can be quite the challenge. As an SMB ourselves, we know this only too well. We also know that there are practical steps you can take to get on the path to un-invisibility. In our last blog post, we explored the advantages […] -
Blog
The Invisible SMB: Getting Seen in Today’s Crowded Digital World
With all the hoopla around artificial intelligence, today’s most precious commodity remains human attention. And it’s become a rare commodity indeed. Given the deluge of information from disparate sources, our lives have become inundated with content — all vying for our increasingly limited attention. The technology that was meant to bring us together has inadvertently […]