We've Been Busy.

See what’s new with Thinkpiece and our clients. Here you’ll find an
assortment of blog posts, news updates, and case studies for the
industries we specialize in. Pick our brains, and let us pick
yours (and your audience’s)

Technology

  • Case Study

    Cloud Choices

    A leading technology company wanted to understand the decision-making process for enterprise organizations evaluating cloud providers for their critical infrastructure. More specifically, they wanted to understand who makes recommendations and decisions surrounding the move.
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Healthcare

  • Blog

    Inflation, Trauma, and the Importance of Asking the Right Questions

    “Trauma” can easily be used to describe nearly every aspect of the COVID-19 pandemic. From the tragic loss of life and lingering health issues to significant shifts in social discourse, political systems, and the global economy, the world is traumatized.
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  • Case Study

    Patient Psychology

    A global pharmaceutical company launched a novel product to manage a chronic pain condition, but prescription rates were lower than projected. The client had several hypotheses regarding prescription, with two leading theories emerging.
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Finance

  • Case Study

    Working Together in a True Partnership Allowed Us to Uncover and Articulate the Core Motivating Factors of an Agent and Broker Relationship

    A leading property casualty and insurance company trusted our insight and experience to help them uncover what makes a lasting, positive agent and broker experience. Our industry experience allowed us to have deeper, more meaningful conversations and dialogue throughout the process, which in turn, created a trust-based partnership. Having that partnership allowed […]
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  • Case Study

    Knowing When to Pivot During the Course of an Interview Allowed our Financial Services Industry Veterans to Uncover Influential Target Audiences

    Knowing the industry and being able to pivot and probe in real-time allowed us to make important changes during the research. We were able to more effectively test, inform and refine ideas conceived of in a conference room so they reflected the real-world of not only marketing and selling software products but […]
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  • Case Study

    Anonymity Creates Safe Space for Discussing Non-Traditional Lending Experiences

    Kip Brown combined his curiosity of human motivation with his financial services experience to fully interpret what small business owners think about non-traditional lending options and what a government agency can do to make the lending experience a more positive one. Understand. A governmental agency had an interest in understanding the […]
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General

  • Blog

    What is SWIFT? A Primer for Non-Finance Folk

    By Steven Mosshamer, Financial Services Lead, Thinkpiece Partners The Russian invasion of Ukraine has been met with sanctions from the West, including exclusion of select Russian banks from the SWIFT financial messaging system. But the concept of SWIFT is unfamiliar to most, and many more know it only at the highest level. As the news […]
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  • Blog

    Inflation, Trauma, and the Importance of Asking the Right Questions

    “Trauma” can easily be used to describe nearly every aspect of the COVID-19 pandemic. From the tragic loss of life and lingering health issues to significant shifts in social discourse, political systems, and the global economy, the world is traumatized.
    Read More
  • News

    Thinkpiece Launches New Brand

    You might have notice something different about us. Thinkpiece just launched our bold new brand — including new website. Our new brand emphasizes the diverse expertise and experience of our team, and our decidedly different approach to B2B qualitative research. Be sure to explore our new site to immerse yourself.
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