Technology
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Blog
To Get from Findings to Insights, You Need an Actual Human
With all the buzz (and, in some cases, panic) around artificial intelligence (AI), we thought it would be a worthwhile endeavor to examine the impact of AI on a subject near and dear to our hearts: qualitative market research. As researchers, should we be warily eyeing AI with suspicion? Could AI eventually replace us carbon-based […]Read More -
News
Thinkpiece to Chair AI-Focused Panel Discussion at The Market Research Event (TMRE)
Chicago, IL, October 5, 2023 — Thinkpiece, a woman-owned qualitative market research firm specializing in technology, healthcare, and financial industries, will be chairing the “Game-Changers: AI/Tech Spotlight” panel discussion at The Market Research Event (TMRE) October 23-25, 2023, in Denver, Co. Featuring multiple market research leaders, the panel discussion will explore today’s most relevant and […]Read More -
Case Study
Cloud Choices
A leading technology company wanted to understand the decision-making process for enterprise organizations evaluating cloud providers for their critical infrastructure. More specifically, they wanted to understand who makes recommendations and decisions surrounding the move.Read More
Healthcare
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Blog
Inflation, Trauma, and the Importance of Asking the Right Questions
“Trauma” can easily be used to describe nearly every aspect of the COVID-19 pandemic. From the tragic loss of life and lingering health issues to significant shifts in social discourse, political systems, and the global economy, the world is traumatized.Read More -
Case Study
Patient Psychology
A global pharmaceutical company launched a novel product to manage a chronic pain condition, but prescription rates were lower than projected. The client had several hypotheses regarding prescription, with two leading theories emerging.Read More
Finance
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Case Study
Finding the path to sell a commoditized product
Commodity products are particularly difficult to make appealing. Examples are everywhere - there’s only so much you can do to differentiate a paper towel. And it’s even more difficult to turn a commoditized service or product into an appealing tool in the B2B world.Read More -
Case Study
Working Together in a True Partnership Allowed Us to Uncover and Articulate the Core Motivating Factors of an Agent and Broker Relationship
A leading property casualty and insurance company trusted our insight and experience to help them uncover what makes a lasting, positive agent and broker experience. Our industry experience allowed us to have deeper, more meaningful conversations and dialogue throughout the process, which in turn, created a trust-based partnership. Having that partnership allowed […]Read More -
Case Study
Knowing When to Pivot During the Course of an Interview Allowed our Financial Services Industry Veterans to Uncover Influential Target Audiences
Knowing the industry and being able to pivot and probe in real-time allowed us to make important changes during the research. We were able to more effectively test, inform and refine ideas conceived of in a conference room so they reflected the real-world of not only marketing and selling software products but […]Read More
General
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Blog
Remote Vs. In Person Focus Groups: Is One Better Than the Other?
There’s no question COVID has changed the world of work. One of the most obvious shifts is the significant number of people who continue to work remotely at least part of the time. According to a recent McKinsey study, upwards of 25% of workforces in advanced economies work from home between three and five days […] -
Blog
To Get from Findings to Insights, You Need an Actual Human
With all the buzz (and, in some cases, panic) around artificial intelligence (AI), we thought it would be a worthwhile endeavor to examine the impact of AI on a subject near and dear to our hearts: qualitative market research. As researchers, should we be warily eyeing AI with suspicion? Could AI eventually replace us carbon-based […] -
Blog
Key Questions (and Answers) for Building Your Digital Presence
We’ve looked at how small to medium-sized businesses (SMBs) can go from being virtually invisible to very much seen in our last two blog posts. Now let’s zoom in on one key aspect of this strategy for un-invisibility: building a digital presence. We’re not just talking about having a website and a Facebook page, either. […]