We've Been Busy.

See what’s new with Thinkpiece and our clients. Here you’ll find an
assortment of blog posts, news updates, and case studies for the
industries we specialize in. Pick our brains, and let us pick
yours (and your audience’s)

Technology

  • Case Study

    Confronting Change

    There’s no question the data technology industry has experienced dramatic changes over the past decade, driven largely by the emergence of the cloud. Anticipating the need to adapt to this new reality, a steadfast leader in the data space began searching for a research partner who could help them better understand the dynamics of its […]
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  • Blog

    9 Tips for Using AI Safely in Market Research

    There’s been plenty of hype around Artificial Intelligence (AI) and how it’s going to transform our world — including the world of market research. What’s lacking is practical guidance for using AI in our daily work as researchers. For the next series of Thinkpiece blog posts, we’re focusing on less hype-ful and more helpful AI […]
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  • Blog

    To Get from Findings to Insights, You Need an Actual Human

    With all the buzz (and, in some cases, panic) around artificial intelligence (AI), we thought it would be a worthwhile endeavor to examine the impact of AI on a subject near and dear to our hearts: qualitative market research. As researchers, should we be warily eyeing AI with suspicion? Could AI eventually replace us carbon-based […]
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Healthcare

  • Case Study

    Transformative Insight

    Patients with chronic conditions often live with near-constant pain and discomfort, compounded by long-term treatments that come with unpleasant side effects. So when a biotechnology company discovered that an existing treatment could be adapted to treat and possibly even cure a select group of non-malignant chronic diseases, they knew that had the potential for a […]
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  • Blog

    Inflation, Trauma, and the Importance of Asking the Right Questions

    “Trauma” can easily be used to describe nearly every aspect of the COVID-19 pandemic. From the tragic loss of life and lingering health issues to significant shifts in social discourse, political systems, and the global economy, the world is traumatized.
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  • Case Study

    Patient Psychology

    A global pharmaceutical company launched a novel product to manage a chronic pain condition, but prescription rates were lower than projected. The client had several hypotheses regarding prescription, with two leading theories emerging.
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Finance

  • Case Study

    Finding the path to sell a commoditized product

    Commodity products are particularly difficult to make appealing. Examples are everywhere - there’s only so much you can do to differentiate a paper towel. And it’s even more difficult to turn a commoditized service or product into an appealing tool in the B2B world.
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  • Case Study

    Working Together in a True Partnership Allowed Us to Uncover and Articulate the Core Motivating Factors of an Agent and Broker Relationship

    A leading property casualty and insurance company trusted our insight and experience to help them uncover what makes a lasting, positive agent and broker experience. Our industry experience allowed us to have deeper, more meaningful conversations and dialogue throughout the process, which in turn, created a trust-based partnership. Having that partnership allowed […]
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  • Case Study

    Knowing When to Pivot During the Course of an Interview Allowed our Financial Services Industry Veterans to Uncover Influential Target Audiences

    Knowing the industry and being able to pivot and probe in real-time allowed us to make important changes during the research. We were able to more effectively test, inform and refine ideas conceived of in a conference room so they reflected the real-world of not only marketing and selling software products but […]
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General

  • Blog

    Qualitative Market Research Trends to Track in 2024

    As we welcome 2024 and all its possibilities with open arms, we thought now would be the perfect time to explore some of the trends — current and emerging — we believe will have the biggest impact on qualitative market research. Let’s start with the trends we see as gaining momentum in the year ahead. […]
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  • Blog

    9 Tips for Using AI Safely in Market Research

    There’s been plenty of hype around Artificial Intelligence (AI) and how it’s going to transform our world — including the world of market research. What’s lacking is practical guidance for using AI in our daily work as researchers. For the next series of Thinkpiece blog posts, we’re focusing on less hype-ful and more helpful AI […]
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  • Blog

    Remote Vs. In Person Focus Groups: Is One Better Than the Other?

    There’s no question COVID has changed the world of work. One of the most obvious shifts is the significant number of people who continue to work remotely at least part of the time. According to a recent McKinsey study, upwards of 25% of workforces in advanced economies work from home between three and five days […]
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