Dig Deeper.

Multi-layered research.
From multi-faceted experts.

At Thinkpiece, we know that research isn’t one-sided. That’s why we’ve curated a multi-faceted team to tackle your research challenges from every angle. Combining industry experience, award-winning brand-building expertise, and an in-depth understanding of human behavior, we dig deeper for answers you can act on.

We see research differently. So will you.


We Speak


We Got Our Start
in Scrubs.


Excite us. Really.


Winning audiences.
And a few awards.

Our Clients Make
the World Better.

We’re Delighted
to Help Them.

Dig In.

Case Studies

Confronting Change

Knowing which way to pivot in a rapidly changing landscape.

Cloud Choices

Digging into the decision process for selecting a cloud provider.

Transformative Insight

Revealing truths for a breakthrough treatment targeting chronic conditions.

Qualitative Market Research Trends to Track in 2024

As we welcome 2024 and all its possibilities with open arms, we thought now would be the perfect time to explore some of the trends — current and emerging — we believe will have the biggest impact on qualitative market research. Let’s start with the trends we see as gaining momentum in the year ahead. […]

Learn More

9 Tips for Using AI Safely in Market Research

There’s been plenty of hype around Artificial Intelligence (AI) and how it’s going to transform our world — including the world of market research. What’s lacking is practical guidance for using AI in our daily work as researchers. For the next series of Thinkpiece blog posts, we’re focusing on less hype-ful and more helpful AI […]

Learn More

Remote Vs. In Person Focus Groups: Is One Better Than the Other?

There’s no question COVID has changed the world of work. One of the most obvious shifts is the significant number of people who continue to work remotely at least part of the time. According to a recent McKinsey study, upwards of 25% of workforces in advanced economies work from home between three and five days […]

Learn More