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Thinkpieces
Recruitment Perspectives : AI respondents in qual research.
In the final installment of our Perspectives series focused on recruitment challenges, we’re digging into the potential risk AI presents for qual researchers, recruiters, and clients. CEO Bonnie Dibling, field manager Cori Bussetti, and technology moderator Chris Dethloff discuss whether there’s cause for concern about fake respondents using AI to get into studies.
The Psychology of Research: What Market Researchers Can Learn from Locus of Control
Tackling difficult questions is all in a day’s work for B2B qualitative market researchers. After all, the ultimate goal in research is to help clients reveal answers that solving vexing challenges and provide strategic direction. But what about those questions of a more philosophical variety — such as, “are we in control of our own […]
Recruitment Perspectives : A Good Respondent Is Hard to Find
Today’s recruiters, field managers, researchers, and clients seem to agree on one thing: the right respondents are getting harder to find for B2B qualitative research. In the second installment of our Recruitment Perspectives blog series, CEO Bonnie Dibling, field manager Cori Bussetti, lead healthcare researcher Nancy Miller; and technology moderator Chris Dethloff talk about the […]
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