At Thinkpiece, we know that research isn’t one-sided. That’s why we’ve curated a multi-faceted team to tackle your research challenges from every angle. Combining industry experience, award-winning brand-building expertise, and an in-depth understanding of human behavior, we dig deeper for answers you can act on.
We see research differently. So will you.
As we welcome 2024 and all its possibilities with open arms, we thought now would be the perfect time to explore some of the trends — current and emerging — we believe will have the biggest impact on qualitative market research. Let’s start with the trends we see as gaining momentum in the year ahead. […]
There’s been plenty of hype around Artificial Intelligence (AI) and how it’s going to transform our world — including the world of market research. What’s lacking is practical guidance for using AI in our daily work as researchers. For the next series of Thinkpiece blog posts, we’re focusing on less hype-ful and more helpful AI […]
There’s no question COVID has changed the world of work. One of the most obvious shifts is the significant number of people who continue to work remotely at least part of the time. According to a recent McKinsey study, upwards of 25% of workforces in advanced economies work from home between three and five days […]