Thinkpiece specializes in qualitative B2B
marketing research for technology, healthcare,
and finance innovators.
Simply put: Thinkpiece specializes in qualitative B2B marketing research for technology, healthcare, and finance innovators. But what you get from us goes well beyond raw research.
As your strategic partner, we’ll challenge and inspire you to look at your products, services, and audiences deeply and differently. That’s where you’ll find the invaluable insight you can use to go from decision maker to difference maker. See our story. And learn how we do research differently.
In the editorial world, a think piece refers to an in-depth, analytical article with a forceful point of view—written to inspire and provoke thought and discussion that delve beneath the surface.
Thinkpiece builds on this concept and applies it with a focused lens to the world of B2B qualitative marketing research. More than simply serving up raw research for our clients to decipher, we reveal the deeper meaning hidden beneath the surface.
With moderators who came from within the industries we serve, we bring an “insider” point of view that doesn’t shy away from complexity. And with analysts who are experts in human behavior and relationships, we add context that illuminates connection. We dive relentlessly into the research, exploring and interpreting it from every angle and multiple perspectives: as industry peers, research experts, and insatiable learners.
We take apart the research, examining each piece on its own without bias. Then we put the pieces back together to reveal the whole picture that tells a cohesive story. Ultimately, we challenge our clients to think deeply and differently about their products, services, and audiences. We provoke new ideas and innovations. And we provide the insight to power better business decisions that better the world.
Thinkpiece is proud to be a Certified Women’s Business Enterprise (WEB)
Meet the collaborative, insatiably curious team
who’s ready to dig deeper with you.
With decades of cumulative research experience, we’ve learned that
there’s always more to learn. And no matter how much we know about your
industry as professional peers, there’s always more to uncover. Meet the
collaborative, insatiably curious team who’s ready to dig deeper with you.
Bonnie believes in qualitative research. She knows it’s more than just answers to questions, it’s the power to take a brand in a new direction. Bonnie’s innate ability to immediately build real human connections through honest conversations allows her to uncover hidden aspects of consumer behavior to help form powerful insights. Her success as a moderator is due in part to a clinical background that allows her to speak to healthcare professionals as an equal. Bonnie’s move to qualitative research began in 1999, and today she remains committed to bringing expertise and a natural sense of calm to every project. For her, this is an essential part of delivering a truly frictionless process to every client on every project. Her entrepreneurial roots keep her looking for ways to do things differently, take risks that make sense, and push everything—including herself—to be a little better.
For John, the best qualitative research is defined by the story it helps tell. Rather than a list of findings, it focuses on the why behind all the details to help define what needs to happen. By taking this approach, John believes qualitative research can provide understanding and, most importantly, confidence. As a Moderator, he uses his 20 years’ experience as a software engineer to build peer relationships in every interview and with every client. John knows the language, understands technology at the deepest level, and uses this knowledge to interpret what a client wants and what they need to make positive change. While looking for the details hidden in the answers to every question, he helps lead Thinkpiece by striving for solutions that allow clients to reach their goals without needing to master the qualitative process.
Kip knows good qualitative research examines human motivation, but he believes the greatest insights live above and below what’s being said. His focus on the story he hears and the best way to retell it keeps his curiosity sharp and his conversations engaging. Thanks to his extensive background in advertising and brand development, and his general interest in human motivation, Kip has spent most of his life focused on what moves someone and why. His executive leadership background and endless curiosity help him connect with everyone as both a knowledgeable peer and an eager learner. Most significantly, Kip lives in the nuances of conversation by remaining focused on both the emotional and the rational decision drivers. While embracing flexibility and change—both critical to expansive qualitative research—he constantly weighs every action against the intended course.
Chris views qualitative research as the process of naturally connecting with someone to better understand how they see the world. By combining this understanding with a practical knowledge of the subject, he believes it’s possible to craft a picture from the respondent’s perspective. Chris applies his background in systems engineering and his understanding of the relationship between technology and business to help him find the story that’s hidden in and between every answer. For him, successful moderation means knowing where you’re going and how it will look when you get there, while also acknowledging that every respondent will reveal a new, different way of getting there. Chris views every project as a unique picture that needs creating; respondents add color to give this picture depth as he applies his own expertise to guide conversations and better understand what shapes those colors are forming.
Nancy’s vision of qualitative research is a roadmap without boundaries that remains directional, but freeform, and allows for a flexible exploration of the world as someone else sees it. She applies her extensive background in clinical nursing and nursing administration to foster a team approach from the very beginning. Nancy focuses on nurturing partnerships to earn trust and help teams come together around clear objectives. With these pieces in place and a client’s goals in mind, she keeps every project on course while funneling unique insight into something more meaningful than the individual pieces.
Kristen sees qualitative research as part of the basic human desire to figure out where we are, what’s going on, and why things are happening. Her success as an Analyst is a result of both her experience in academia and her understanding of the human element in qualitative research. Juggling large amounts of information comes naturally to Kristen, and she uses that skill to uncover patterns, identify clear themes, and structure evidence-based arguments to produce compelling reports. She also believes people are what truly differentiate qualitative research, and she works carefully to maintain collaboration every step of the way.
Liz sees qualitative research as a window into how people think and see the world. Her graduate work in social sciences makes her suited to sift through data and her careful listening, rigorous organization, and steady focus enable her to find answers to the questions that matter. Liz has experience in both qualitative and quantitative research and maintains a sharp eye for the wealth of color and context qualitative research offers. She finds the common thread that forms the heart of every report she writes to quickly communicate the story that needs to be told.
For Cori, the best projects move along so smoothly you don’t even think twice about the process. With a background in both marketing and research, she’s familiar with the needs of successful research and the motivations that spurred that research in the first place. Cori knows the key to a project’s success is the ability to prepare for and efficiently handle the unknowns that surface in every project while keeping to that project’s deadline. Building and maintaining relationships with vendors and clients alike helps her remain one step ahead and ensures she’s always ready for what lies ahead.
In Laura’s world, communication holds everything together. She’s a “people person” whose strength lies in building and maintaining relationships while helping everyone understand expectations, goals, and needs. Through her experience in both pharmaceutical and hospitality sales, she knows to expect last minute changes and stays light on her feet so she can solve whatever challenges head her way, often before those challenges even come to light. Her background in communications helps her relate to and connect with anyone, whether she’s behind the scenes managing Thinkpiece’s office or assisting clients.
See what matters most to us, and
what it’s like to be part of Thinkpiece.
Unlike 99.9% of research firms, we’re not all that interested in your research experience. We’re more focused on your ability to listen, talent for asking the right questions, the depth and breadth of your curiosity, and desire to improve lives.
Our team includes a former nurse, a couple of PhDs, a software engineer, a reformed ad exec, and a soccer enthusiast. We offer great benefits, remote-friendly flexibility, plenty of room to grow, interesting and challenging projects, and a culture where people love to come to work. We’re doing big things — with even bigger things on the horizon. See what matters most to us, and what it’s like to be part of Thinkpiece.
Thinkpiece isn’t about one person; it’s about all of us working collaboratively to support our clients and champion each other. Every one of us is vital to our mission, and every voice is valued. We don’t grow unless all of us have the opportunity to grow.
We know what our clients do — and what we do — has the potential to change lives and the world for better. It’s inspiring and humbling to help companies launch and improve their transformative products and services, and we never lose sight of the impact we can have.
Every day is an opportunity to learn — from our clients as well as from each other. By being curious, we help ourselves and our clients dig deeper, ask and answer tough questions, and find new ways of seeing and thinking about the world.
There’s nothing “as usual” about us. From the uniquely experienced people we hire, to the insightful reports we deliver, to our uncommon business model — we do things differently. And we’re always looking for ways to do things better.
Research is what we do, but people are who we do it for. The people whose stories we learn and share. The people we partner with to improve lives. And the people on our team who put their heart into their work. Every person we interact with is treated with respect, empathy and honesty.
Every member of our team is committed to seeing our clients succeed and our organization thrive and grow. As advocates for our clients and ambassadors for our brand, we all have an important role in helping more companies improve more lives with their innovative products and services.