Chris views qualitative research as the process of naturally connecting with someone to better understand how they see the world. By combining this understanding with a practical knowledge of the subject, he believes it’s possible to craft a picture from the respondent’s perspective.
Chris applies his background in systems engineering and his understanding of the relationship between technology and business to help him find the story that’s hidden in and between every answer. For him, successful moderation means knowing where you’re going and how it will look when you get there, while also acknowledging that every respondent will reveal a new, different way of getting there. Chris views every project as a unique picture that needs creating; respondents add color to give this picture depth as he applies his own expertise to guide conversations and better understand what shapes those colors are forming.