In a previous blog post, we explained the thinking behind our adoption of the “5 Whys” methodology in our own moderating approach — asking respondents “why” five times to reveal hidden responses that yield deeper insights. This got us thinking: could we apply this same methodology to a challenge so many businesses are now facing — breaking through to new clients?
Month: February 2025
Writing the Perfect Screener
There’s no getting around it: B2B tech research is hard. Especially when the technology landscape is constantly shifting right under your feet. Understanding complex technical material is hard. Writing the discussion guide with the right, relevant prompts is hard. Having deeply technical conversations with experts who seem to speak another language (often of the programming variety) is hard. Writing reports that translate tech-talk into actionable strategic business insight is hard.