Lessons from Kodak’s Failure

Long before I became a qual researcher, I was an ad guy. In my 20s and 30s, I was part of the agency of record for what was then the dominant name in photography, Kodak. In that role, I helped the company build its film brand, specifically with professional photographers and photo-enthusiasts. I also had a secondary role developing ads that presented Kodak’s latest R&D activities to the scientific community.