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Thinkpieces
AI Perspectives: The potential role of chatbots in moderating focus groups and interviews
For the second installment of our AI Perspectives series, CEO Bonnie Dibling, Tech Moderator Chris Dethloff, and COO/Director of Technology Research John Dibling discuss the possibility of using chatbots to moderate qual market research. We’d love to hear your thoughts on the topic, too.
Post-Treatment Patient Studies: Understanding the Patient Journey after the Patient Journey
In our previous post, “Surviving Survival: Unmooring After the Patient Journey,” we explored the myriad challenges patients and their families face after finishing treatment for a medical condition. We also encouraged healthcare and pharmaceutical companies — along with the market researchers who work with them — to include these post-treatment patients in qualitative research studies.
AI Perspectives: The impact of Al on qual according to different levels of knowledge
We’ve been fielding a lot of questions from our clients about the practical role of generative Al and LLM tools like ChatGPT in qualitative market research. Which prompted us to create a series of Thinkpieces exploring common topics cropping up among our peers. Titled “Al Perspectives,” these pieces feature diverse perspectives from three members of […]
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