Technology
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Blog
Writing the Perfect Screener: The Hidden Challenge in B2B Tech Research
There’s no getting around it: B2B tech research is hard. Especially when the technology landscape is constantly shifting right under your feet. Understanding complex technical material is hard. Writing the discussion guide with the right, relevant prompts is hard. Having deeply technical conversations with experts who seem to speak another language (often of the programming […]Read More -
Blog
Brands with Personality: How Qual Research Helps B2B Brands Find Their Humanity (and Their Audience)
When is water more than just water? Ask the billion-dollar beverage brand Liquid Death. Between 2022 and 2023, Liquid Death’s retail sales grew 100% from $110 million to $263 million. The brand’s valuation is now double what it was worth in 2022. This warp-speed trajectory is particularly remarkable when you consider what Liquid Death sells: […]Read More -
Blog
AI Perspectives: Using AI to generate market research reports.
Any qual market researcher will tell you that creating insightful, actionable, and attractive reports is a labor of love. For this AI Perspectives piece, CEO Bonnie Dibling, Tech Moderator Chris Dethloff, and COO/Director of Technology Research John Dibling weigh in on whether AI tools like ChatGPT can help make report generation less time consuming, or […]Read More
Healthcare
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Case Study
Differentiation Delivered: Finding a differentiating message to drive market share.
In a pharmaceutical landscape crowded with me-too medications and generic alternatives, even well-know pharma companies find it increasingly challenging to break through the competitive clutter. Given the sea of sameness, crafting just the right messaging can play a make-or-break role in differentiating a drug and capturing more mindshare.Read More -
Blog
Brands with Personality: How Qual Research Helps B2B Brands Find Their Humanity (and Their Audience)
When is water more than just water? Ask the billion-dollar beverage brand Liquid Death. Between 2022 and 2023, Liquid Death’s retail sales grew 100% from $110 million to $263 million. The brand’s valuation is now double what it was worth in 2022. This warp-speed trajectory is particularly remarkable when you consider what Liquid Death sells: […]Read More -
Blog
Post-Treatment Patient Studies: Understanding the Patient Journey after the Patient Journey
In our previous post, “Surviving Survival: Unmooring After the Patient Journey,” we explored the myriad challenges patients and their families face after finishing treatment for a medical condition. We also encouraged healthcare and pharmaceutical companies — along with the market researchers who work with them — to include these post-treatment patients in qualitative research studies.Read More
Finance
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Blog
Brands with Personality: How Qual Research Helps B2B Brands Find Their Humanity (and Their Audience)
When is water more than just water? Ask the billion-dollar beverage brand Liquid Death. Between 2022 and 2023, Liquid Death’s retail sales grew 100% from $110 million to $263 million. The brand’s valuation is now double what it was worth in 2022. This warp-speed trajectory is particularly remarkable when you consider what Liquid Death sells: […]Read More -
Case Study
Finding the path to sell a commoditized product
Commodity products are particularly difficult to make appealing. Examples are everywhere - there’s only so much you can do to differentiate a paper towel. And it’s even more difficult to turn a commoditized service or product into an appealing tool in the B2B world.Read More -
Case Study
Working Together in a True Partnership Allowed Us to Uncover and Articulate the Core Motivating Factors of an Agent and Broker Relationship
A leading property casualty and insurance company trusted our insight and experience to help them uncover what makes a lasting, positive agent and broker experience. Our industry experience allowed us to have deeper, more meaningful conversations and dialogue throughout the process, which in turn, created a trust-based partnership. Having that partnership allowed […]Read More
General
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Blog
What Ails Us?: Diagnosing the Market Research Industry
In recent years, something has felt…off in the world of market research. Clients canceling studies left and right, or opting to keep them in house. Research departments going silent. Budgets shifting to other priorities. And AI has everyone in our industry shaken, stirred, and spinning in circles. At first glance, all this uncertainty and pull […] -
Blog
A New Era of Market Research: AI and Specialists — The Qual Research Dream Team
It’s an interesting moment in our industry, and market researchers seem to agree that we’re at a crossroads. Down one path, we see a potential (and, frankly, dystopian) future where artificial intelligence (AI) does all the work — from developing screeners and discussion guides to moderating and even simulating respondents to generating the reports — […] -
Blog
Applying the 5 Whys: Revealing Reasons for New Business Barriers
In a previous blog post, we explained the thinking behind our adoption of the “5 Whys” methodology in our own moderating approach — asking respondents “why” five times to reveal hidden responses that yield deeper insights. This got us thinking: could we apply this same methodology to a challenge so many businesses are now facing […]