Technology
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Blog
Brands with Personality: How Qual Research Helps B2B Brands Find Their Humanity (and Their Audience)
When is water more than just water? Ask the billion-dollar beverage brand Liquid Death. Between 2022 and 2023, Liquid Death’s retail sales grew 100% from $110 million to $263 million. The brand’s valuation is now double what it was worth in 2022. This warp-speed trajectory is particularly remarkable when you consider what Liquid Death sells: […]Read More -
Blog
AI Perspectives: Using AI to generate market research reports.
Any qual market researcher will tell you that creating insightful, actionable, and attractive reports is a labor of love. For this AI Perspectives piece, CEO Bonnie Dibling, Tech Moderator Chris Dethloff, and COO/Director of Technology Research John Dibling weigh in on whether AI tools like ChatGPT can help make report generation less time consuming, or […]Read More -
Blog
AI Perspectives: The potential role of chatbots in moderating focus groups and interviews
For the second installment of our AI Perspectives series, CEO Bonnie Dibling, Tech Moderator Chris Dethloff, and COO/Director of Technology Research John Dibling discuss the possibility of using chatbots to moderate qual market research. We’d love to hear your thoughts on the topic, too.Read More
Healthcare
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Case Study
Differentiation Delivered: Finding a differentiating message to drive market share.
In a pharmaceutical landscape crowded with me-too medications and generic alternatives, even well-know pharma companies find it increasingly challenging to break through the competitive clutter. Given the sea of sameness, crafting just the right messaging can play a make-or-break role in differentiating a drug and capturing more mindshare.Read More -
Blog
Brands with Personality: How Qual Research Helps B2B Brands Find Their Humanity (and Their Audience)
When is water more than just water? Ask the billion-dollar beverage brand Liquid Death. Between 2022 and 2023, Liquid Death’s retail sales grew 100% from $110 million to $263 million. The brand’s valuation is now double what it was worth in 2022. This warp-speed trajectory is particularly remarkable when you consider what Liquid Death sells: […]Read More -
Blog
Post-Treatment Patient Studies: Understanding the Patient Journey after the Patient Journey
In our previous post, “Surviving Survival: Unmooring After the Patient Journey,” we explored the myriad challenges patients and their families face after finishing treatment for a medical condition. We also encouraged healthcare and pharmaceutical companies — along with the market researchers who work with them — to include these post-treatment patients in qualitative research studies.Read More
Finance
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Blog
Brands with Personality: How Qual Research Helps B2B Brands Find Their Humanity (and Their Audience)
When is water more than just water? Ask the billion-dollar beverage brand Liquid Death. Between 2022 and 2023, Liquid Death’s retail sales grew 100% from $110 million to $263 million. The brand’s valuation is now double what it was worth in 2022. This warp-speed trajectory is particularly remarkable when you consider what Liquid Death sells: […]Read More -
Case Study
Finding the path to sell a commoditized product
Commodity products are particularly difficult to make appealing. Examples are everywhere - there’s only so much you can do to differentiate a paper towel. And it’s even more difficult to turn a commoditized service or product into an appealing tool in the B2B world.Read More -
Case Study
Working Together in a True Partnership Allowed Us to Uncover and Articulate the Core Motivating Factors of an Agent and Broker Relationship
A leading property casualty and insurance company trusted our insight and experience to help them uncover what makes a lasting, positive agent and broker experience. Our industry experience allowed us to have deeper, more meaningful conversations and dialogue throughout the process, which in turn, created a trust-based partnership. Having that partnership allowed […]Read More
General
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Blog
Lessons from Kodak’s Failure: How Qualitative Research Companies Can and Should Welcome AI
Long before I became a qual researcher, I was an ad guy. In my 20s and 30s, I was part of the agency of record for what was then the dominant name in photography, Kodak. In that role, I helped the company build its film brand, specifically with professional photographers and photo-enthusiasts. I also had […] -
Blog
Quality Research Perspectives: Creating Reports that Rock.
In the final post of our Quality Research Perspectives series, we asked our intrepid analysts Kristen Balisi and Liz Ezell, our lead healthcare researcher Nancy Miller, and our Brand and Advertising guru Kip Brown to share their takes on what makes a great report. Kristen and Liz work closely with our moderators and lead researchers […] -
Blog
Quality Research Perspectives: There Are Good Moderators. And Then There Are Great Moderators.
In the second installment of our Perspectives series on defining what defines quality research, we’re exploring attributes of a great (vs. simply good) moderator. For that insight, we turn to our very own moderators Bonnie Dibling (Lead Researcher), John Dibling (Technology/Finance Lead), and Kip Brown (Brand and Advertising Lead).