Thinkpiece to Chair AI-Focused Panel Discussion at The Market Research Event (TMRE)
Chicago, IL, October 5, 2023 — Thinkpiece, a woman-owned qualitative market research firm specializing in technology, healthcare, and financial industries, will be chairing the “Game-Changers: AI/Tech Spotlight” panel discussion at The Market Research Event (TMRE) October 23-25, 2023, in Denver, Co.
Featuring multiple market research leaders, the panel discussion will explore today’s most relevant and pressing topics related to the impact of Artificial Intelligence (AI) on market research. Subjects to be covered include the perceptions around the use of ChatGPT, the rise of collecting and analyzing public data to understand consumer behaviors, the availability of new AI models for research, and leveraging AI to drive efficiencies.
The panel discussion will be moderated by Thinkpiece COO, Technology and Finance Lead, John Dibling, and will be held at TMRE on both Monday, October 23 and Tuesday, October 24, starting at 10:45am.
John Dibling plans to call on his AI expertise as he helps guide the discussion with his colleagues and fellow thought-leaders. “Artificial intelligence has long fascinated me as an emerging transformative force, which is why I pursued an emphasis in AI decades ago when I earned my degree in computer science,” he says. “I’m looking forward to being part of this conversation around the implications of AI on our industry. It’s a discussion everyone in market research should be having.”
Thinkpiece’s technology team has additionally written a series of books focused on AI in market research. The first in the series, titled Understanding AI & Why It Matters for Market Research, is available at thinkpiece.com/ai.
“Thinkpiece is excited to attend TMRE 2023, exchange insights with our industry peers, and explore the topics that are having the greatest impact on market research, such as AI,” says Thinkpiece Chief Executive Officer, Bonnie Dibling. “Along with John and myself, our technology, healthcare, and finance team will be on hand to answer questions and discuss the direction market research is heading with attendees.”
In the spirit of the AI thread at TMRE, the Thinkpiece team will be serving a custom cocktail created by ChatGPT at their booth number 203. “We’re calling it Liquid Insight, and it actually turned out delicious,” says Bonnie. “We’ll be revealing the recipe at the show, so we invite attendees to stop by our booth to try it while we talk all things insight.”
TMRE will be held at the Gaylord Rockies Event & Convention Center in Denver, CO, on October 23-25, 2023. For more information about TRME and the AI panel discussion, visit informaconnect.com/tmre.
To learn more about Thinkpiece and their unique approach to insight as market researchers who come from the technology, healthcare, and finance industry they serve, visit Thinkpiece.com.
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About Thinkpiece
Thinkpiece is a woman-owned qualitative market research firm that does things differently. We took professionals working inside the technology, healthcare, and financial industries we serve and trained them to be great researchers with the skills to reveal those hidden gems of insight. As software engineers, clinicians, advertising executives, and sociologists, we speak our clients’ complex language, get up to speed faster, hit the ground running, and dig deeper for the “why” behind the “what.” Using research as a strategic tool, we help our clients answer difficult questions and move forward. Learn more at thinkpiece.com.