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Case Studies

Confronting Change

Knowing which way to pivot in a rapidly changing landscape.

Cloud Choices

Digging into the decision process for selecting a cloud provider.

Transformative Insight

Revealing truths for a breakthrough treatment targeting chronic conditions.

Why Words Matter in Qual Research: For Meaningful Insight, You Need Meaningful Language

Have you ever repeated a word so often, it starts to lose its meaning? Try it: say the word “flower” 30 times in a row. You may find that after a while, it begins to sound like a random assortment of sounds, devoid of rhyme or reason. There’s a scientific term for this phenomenon known […]

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Patient Unmooring: The Need for More Qual Research into Post-Treatment Patient Care

Bonnie Dibling, CEO & Lead Healthcare Researcher March 25, 2024 Over the span of my 25-year career in qualitative research, I’ve had the privilege of collaborating with healthcare and pharmaceutical innovators whose breakthrough treatments have helped countless patients struggling with serious and chronic conditions. In this work, I’ve seen first-hand the dedication, compassion, and drive […]

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Rethinking the Qualitative Research Paradigm: Embracing Expertise Over Generalization

In the dynamic world of market research, qualitative researchers often find themselves navigating through diverse industries, exploring topics ranging from disposable diapers to deep tech and healthcare. For decades, the industry has favored the archetype of the qualitative researcher as a generalist—a versatile individual capable of rapidly adapting to various domains. Paper towels this week, […]

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